How Event Organizers Can Take Advantage of Twitter’s New Photo Tagging

Originally posted on Eventbrite Blog by Mark.

There's exciting news from the Twitter camp this week, as they announced a Facebook-style photo-tagging feature is being rolled out.

The feature will allow you to tag up to 10 people in any photos that you share on Twitter, who will then be notified that they've been tagged. Users can alter their notification and tag settings, so they can untag themselves or not allow their profile to be tagged at all.  For more info on how it works, check out their dedicated help page here. As part of the same announcement you can now upload up to four photos at the same time to any one tweet, making it easy to create a nice montage of photos. Best of all, tagging photos doesn't affect your character count so there's still the same amount of space for your witty captions!

How can I use it for my events? The new feature presents you with at least three fantastic new opportunities for showcasing your amazing events!

1. Tag Your Speakers / Artists / Performers What an amazing opportunity to share photos of your performers or speakers in action, and then tag them so they're notified.  This will encourage them to share with their followers, and your event gets the influencer-love it deserves.  Win-win!

2. Tag Your Attendees Events always have great opportunities for socialising, so why not ensure you get some quality shots of everyone having fun, get their twitter handles and then tag them for some more post-event coverage?  With 4 photos and 10 people tagged in each you could reach 40 fans in just 140 characters.  Efficiency at its best!

3. Tag Your Sponsors Most events rely on their sponsors to thrive, so you should definitively ensure they're included in any coverage of your event.  Take photos of their banners, representatives or stand (whichever works best) and then tag everyone involved with their presence at the event (plus their corporate handle) to highlight their support for your event.  I'm sure you'll see it reciprocated with retweets to their audience too, which can't hurt, right?

Next steps As always with these new features, it might take a while for you to figure out how to use it most effectively (or if its even right for you at all), so the next step is to experiment and test!

If it's not available to you immediately, try downloading/updating to the newest version of the app on your phone, which you can do from the bottom of Twitter's official blog post.