How Venues are Changing to Meet Event Needs

Each day there is a new article out talking about how the meeting and event industry is changing. From use of social media, to the growth of virtual events, to attendee and sponsor budget constraints, the meetings industry has embraced change as the new normal. As part of the industry, hotels and event venues are also making some changes in what they offer to event planners and attendees.

Below we share some of the more interesting changes or enhancements venues are making to entice planners and attendees alike. [Tweet "Interesting enhancements venues are making to entice event planners and attendees #GovEventsBlog"]

  • Social Media Manager - The Hilton Anatole Hotel, near downtown Dallas, TX is offering a social media manager to support the social media efforts of event organizers. At the Hilton, this role includes doing social media for the property as well as providing social media strategy and tools to people using the property for events.
  • Light - This may seem like a really minor thing, but traditionally natural light has been hard to come by for events. Windowless ballrooms may be great for projecting to screens, but as events veer towards more collaborative sessions rather than power point- heavy presentations, the use of natural light becomes logistically desirable. New facilities are building meeting spaces with views that can inspire creativity or at the very least help attendees better gauge what time it is.[Tweet "New facilities are building meeting spaces with windows and views. #GovEventsBlog"]
  • Wellness - Hotels are offering more healthy and sustainable catering options including more spa-like food and drink choices. Water stations are being set up rather than offering all attendees bottled waters. Event planners can also add on extra perks for guests like the "Sleep Advantage Program" at the Crowne Aire Plaza in Bloomington, MN which offers upgraded bedding and aromatherapy kits for guests.
  • Technology - The network capacity of a venue is quickly becoming a discriminating factor. Hotels and conference centers alike are upgrading their technology infrastructure to offer fast WiFi that can accommodate all attendees using it on multiple devices.[Tweet "The network capacity of a venue is quickly becoming a discriminating factor. #GovEventsBlog"]
  • Flexible Spaces - Venues need to offer more than a massive room to house attendees for keynote presentations. More and more hotels and conference centers are taking care to build in smaller spaces designed to facilitate collaboration and small group discussion.

We'd love to hear from you what are some of the newer amenities you see offered by venues? How are they impacting where you hold events?

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