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Originally posted on Eventmarketer.com

We've heard of Twitter tweet-ups and Meetups, but the White House a few weeks ago helped shine a spotlight on another meet-up trend: the InstaMeet for Instagram. On March 21, American's most famous address opened its doors to a select group of Instagram users for the 11^th annual Worldwide InstaMeet, selecting 20 Instagrammers from an applicant pool of 1,500 to tour areas of the White House with Chief Official White House Photographer Pete Souza.

What are InstaMeets? They are Instagram gatherings and networking opportunities, typically held with a specific location or purpose in mind. Instagram estimates more than 1,000 InstaMeets have occurred in 70 countries in the past year. To generate buzz and encourage participation--and use of the platform--Instagram promotes Worldwide InstaMeet weekends. Continue reading →