Originally posted on Social Tables by Shira Gorsky

In the not-so-distant past, marketers had to rely on traditional media and reporters in order to get their news out... now everyone can market their event or conference via social media and even transform their attendees into undercover marketers. The difficult part is how to motivate these guests to use their social networks to expand the reach of your event.

Here are some tips and tricks:

• Facilitate Sharing - Create awesome photo opportunities through photo booths, décor, and especially fun presentations of food that are among the most shared photos in the social media world.

Continue reading →