We're all comfortable with familiarity and routine, but when it comes to annual events, a measured amount of change is a good thing. In an age of decreased travel, training budgets, and time strapped attendees, freshening up your event is not just a good idea, it's necessary to build audience growth and profit.

This article from BizBash provided insight from leading event planners as to when and why to look at changing up annual events. Some comments that jumped out were: Continue reading →