Tag Archives: event promotion

Become an Event Social Media Superhero – 18 Proven Tactics

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on http://www.eventmanagerblog.com/ by Becki Cross.

Inspired by the research, tips and strategies explored in detail in the Social Media eBook I have created a quick fire list for how to be a social media superhero for your organisation and events!

For more detailed strategy and approaches join the 10,920 Event Professionals that have already downloaded the eBook! Continue reading →

Making the Social Network Real

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With the recent news of the cancellation of FOSE, we wanted to reflect on why an institution like that event is suddenly gone from the landscape. While the reasons are numerous, one key factor is that big tradeshows and conventions tend to be one-way conversations. While the speakers may be high profile and interesting there is no way to interact with them. In the social media age of instant gratification with retweets, likes, and replies, attendees want more than a bullhorn approach to communication, they want a dialogue. We've done some thinking on this and came up with a couple ideas on how to bring the interactivity of online social networks to real-life social networks.   Continue reading →

25 Tips for Content Creation at Events and Conferences

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From time to time GovEvents will come across information we feel our members and audience would benefit from. Here's something we wanted to share:

Originally posted on http://brainzooming.com/

At last week's "Creating Fantastic Blog Content" presentation and webinar, we discussed events as treasure troves of content creation. While I offered this comment as a "headline" during the presentations, we did not cover much about what specific content creation opportunities exist for event organizers.

To answer questions about what all these content creation opportunities might be at events, here is a starting list of twenty-five you can consider as possibilities when planning and conducting (or even attending) your next event, conference, or gathering:

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Building an Event Ambassador Team

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You may have a great social media strategy for your event. You may have pithy and meaningful posts. But, are you the only one promoting them? Are you crossing your fingers and relying on chance retweets to amplify your message? Event organizers need to take a more proactive approach to make sure that social media becomes, well.....social.

Creating a set of event ambassadors does not mean hiring a whole new team, it means tapping into the people already in your network. Event ambassadors are people who are invested in some way in the success of your event. It is up to you to find those with good social network reach and make it easy for them to amplify your message. First, let's look at who can be an ambassador:

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When “Liking” Isn’t Enough

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In this age of and focus on social media it may seem counterintuitive to say "you need to turn likes into email." But that was precisely the message during a panel at Potomac Tech Wire's Social Media Outlook.  When you stop and think about it, it actually makes a lot of sense.

Facebook is a great medium for distributing information and connecting with your customers and community. But, Facebook is a third party app. They control the data as it relates to your "friends." They are the owners of the demographics and details on your Facebook community. You can of course get this intelligence, for a fee. With all of your careful curation of news and interactions, shouldn't you own some of the data about your audience? Of course you should.

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