Using Google+ to Brand an Event

g+Originally posted on Expo by Marie Griffin

Grace Hulse is a social media and digital marketing consultant in the Washington, D.C., area. Tomorrow, she will be on a panel, Social Media Metrics That Matter, at Expo’s Social Media Summit at the National Press Club in Washington, D.C. In this interview, she drills down specifically into a program she produced using Google+ while she was social media manager for the Water Environment Federation.

Expo: For what program did you use Google+?

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Turn Your Event Attendees into Marketing Minions

Originally posted on Social Tables by Shira Gorsky

In the not-so-distant past, marketers had to rely on traditional media and reporters in order to get their news out… now everyone can market their event or conference via social media and even transform their attendees into undercover marketers. The difficult part is how to motivate these guests to use their social networks to expand the reach of your event.


Here are some tips and tricks:

  • Facilitate Sharing – Create awesome photo opportunities through photo booths, décor, and especially fun presentations of food that are among the most shared photos in the social media world.

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No Matter the Reason, Event Cancellations Are Bad News for Everyone

closedBetween an incredibly harsh winter (by most  standards), budget pressures, and the government shut down, the government event industry has seen more than its fair share of event cancellations over the past 12 months. A number of reports have come out detailing the impact of dwindling face-to-face networking on both event planners, attendees, and the economy in general.

First, to put the event industry in context, a report from PriceWaterhouseCoopers looked to define the “economic significance of meetings to the U.S. economy.” The report found that overall the meetings industry was growing in response to increased demand. In 2012, there were nearly 225 million participants at meetings. That’s approximately 20 million more than 2009. These meetings and attendee spending contributed $115 billion to the U.S. GDP and $28 billion to federal, state and local taxes. With that context, it is clear that meetings have an impact on the overall economy. If the rate of in-person events drops, even in just one sector like government, there will be an economic impact.

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Your Government Events Strategy in the Face of Upheaval

Originally posted mattl on FedConnects

10 Tips to Make Your Government Events More Successful + Something to Share with the Corporate Office

The government sales and marketing experts at immixGroup recently put out two great posts on the Government Sales Insider blog to help contractors respond to decreased attendance by government at events and the ongoing cancellation of government events.

immixGroup’s 10 Tips to Make Your Government Events More Successful will help contractors ensure good outcomes and ROI. Their second post suggested using Market Connections’ recent government events infographic to justify your event plans to the C-suite:

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