In tough times, contractors turn to creative marketing campaigns

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here’s something we wanted to share:

1picOriginally posted on WashingtonPost.com

In the best of times, selling to the government is not an easy task. In the worst of times, it’s even harder.

As federal budgets shrink and competition intensifies, contractors are battling it out not only for dollars, but also for the attention of their government customers.

That’s sparked a slew of creative marketing campaigns over the past couple of years, featuring virtual conferences, 3-D animation, apps, e-books and the increased use of social media. These are not necessarily groundbreaking ideas in the Internet age, but for the world of government contracting, they mark a shift from the old way of doing business.

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3 Tips for Successfully Integrating Multiple Event Tech Products at Your Next Event

From time to time GovEvents will come across information we feel our members and audience would benefit from. Here’s something we wanted to share:

Originally posted on Cvent.com

1abcFor those event planners who have started to really embrace technology, we find that there are too many products we are using. There’s our mobile app company and the registration company. We have a badging vendor and an online networking vendor. Our heads are spinning because we are managing 10 different technology vendors in addition to all the people we are working with for our event. So, how do we address these and make sure we’re integrating all of these products successfully?

Here are 3 tips:

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It’s Time to Stretch Into Hybrid Government Meetings!

hybridExtending a meeting over the internet (“online” or “hybrid” conference/meeting extensions) means broadcasting meeting content in a way that remote attendees – in the U.S. and potentially worldwide – can securely access the presentations, interact with the presenters, discuss the topics online,  chat & network amongst themselves, and access archives of the conference/meeting sessions afterwards.

Here are the top “myths” I hear from government meeting planners:

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FOSE 2014: Day One

foseMay 13, 2014 – FOSE kicked off yesterday in Washington, D.C., offering more than 60 educational sessions covering 8 hot-button tracks: Cybersecurity, Cloud & Virtualization, Big Data & Business Intelligence, Mobile Government, Records & Information Management, Acquisition & Procurement, Cybercrime and Cyberterrorism and Project Management.

The morning opened with a keynote address from former National Security Advisor, Tom Donilon, who drew a large crowd as he explored an insider’s perspective on America’s foreign, defense & cyber policy. Donilon addressed multiple topics including: what a daily presidential briefing entails, how special forces played an integral role in the hunt for Osama Bin Laden, and the economic opportunities on the horizon relating to U.S.-China relations. Beth Cobert, Deputy Director, Office of Management and Budget, continued the trend and provided a packed room with insights from the Office of Management and Budget.

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FedBizBeat’s Q&A with GovEvents President Kerry Rea

Kerry-ReaOriginally posted on FedBizBeat by Joyce Bosc

Kerry Rea, president of GovEvents, has many years of experience working in the government marketplace. She took the time to talk with FedBizBeat about government events and the trends for 2014, as well as, how to promote your event using social media.

1. Can you tell us a little about GovEvents? GovEvents is the online resource for all government- and military-related events worldwide. Government and military personnel can find events to attend, government contractors and primes can find events that they’d like to exhibit at/sponsor, and the government event organizer community has a place to post all of their government-related events for free! We have over 34,000 GovEvents members (adding over a 1,000 new members a month!), and the GovEvents community adds about 400 new events to the site each month.

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