This year GovEvents celebrates its eighth anniversary being the premier online resource for government and military events worldwide. GovEvents was created to provide a one-stop-shop for the government community to find the events that aid in their professional development, their organization's mission, and their business goals.
We're proud of the growth we've seen over the past eight years, but more importantly, we're thankful to the community that has made it possible. In that spirit, we wanted to provide our "Top 8" list of things you may not have known about GovEvents and the government events market.
#8) When we launched, our team researched and posted approximately 90% of the events on the site. Today, that statistic is flipped with our members posting 90% of the events you see and the GovEvents team filling in the other 10%.
#7) Speaking of members, we have more than 80,000 registered members on our site driving the diversity and depth of the information our users have access to.
In a recent post, we aimed to break down some of the buzz around big data and take a look at what it really means for government entities. In digging around to find how many events were discussing the topic, we decided to look at what other topics seemed to be trending on GovEvents.com.
From an agency/department perspective, Defense has the largest number of events dedicated to it. While there is a lot of talk in the media about the Defense industry cutting back on meeting and training spending, that sector still accounts for the largest percentage of events listed on our site. These events run the gamut from technology, to personnel and training topics, to specific tactical discussions. From these numbers we can conclude that the Defense community still wants and needs training. Combine that need with the reality of tight budgets (in terms of time and money) and it is important to make events geared toward the Defense audience unique in content as well as accessible (online and in-person options) to stand out in a crowded field.
Digging down into specific technologies security and cybersecurity come out on top with the most upcoming events. Again, not a huge surprise given the amount of media attention given to security breeches. The training around cybersecurity is especially critical given the reported shortfall in qualified professionals in this area. Those planning cyber events should keep in mind that attendees may be more than cyber professionals. They may be IT generalists that are tasked with cyber work, for lack of anyone else to do it, and are looking to quickly get up to speed on trends, tactics, and technologies. The audience may also include attendees with little to no security experience looking to break into the seemingly lucrative field. Content, programming, and activities should assume that all three types of attendees will be present. Events could also be tailored to meet the needs of just one of these audiences.
While not earth shattering, this data does give us insight into the real demand for buzzed about topics. It shows that the demand is in fact where we expect it to be (security) and that the market for events in the Defense community is still high. If you are looking to organize an event, think about how to combine some of these high demand topics with ones that are not currently saturating the market. Perhaps a discussion about softer topics like management aimed at the Defense audience. Or a security event that looks at training staff to meet the new cyber risks. Being able to tie your message or product to a trend but with a different twist will make you stand out in the crowded and competitive battle for people's time and attention.
What topical trends are you seeing in the market? Let us know in the comments!
Image from freedigitalphotos.net
With it being so hot and sticky now, thinking about outdoor events may be a bit painful, but for event planners looking to book space for spring 2015 events outdoors may be the place to be. We've compiled a list of some of the hot spots that provide outdoor space for networking, cocktail receptions, or even lunch.
The adage, "measure twice cut once" is used in the construction and DIY market to remind people to always confirm measurements to avoid costly mistakes (that cannot be undone). This same principle applies to event planning. No matter how silly it may feel (Hi, hotel? Just wanted to make sure my conference of 1000 people is on the books for this date.), confirming all details well in advance of the event is a critical step in making sure everything goes smoothly once you are onsite.
This article provided a helpful checklist of confirmations. We wanted to take a moment to delve into a couple of these in greater detail.
Continuing our Beyond the Beltway series, today we'll take a look at some unique event locations in San Antonio Texas. As we've posted before, downsizing and holding more events is a smart response to travel budget and time pressures government employees face.
San Antonio's relatively central location in Texas makes it an accessible location for attendees throughout the state and in neighboring states. Texas has the third highest concentration of federal employees in the nation. The state boasts 20 military bases spanning the Air Force, Army, and Navy. In addition to DoD personnel, there are large operations for Veterans Affairs, Treasury Department, and NASA.