What’s an Event Worth?

There is no magic formula for what an organization should spend on producing events, but there are some facts and trends that can be used to better calculate the event line item in 2018 budgets. Beyond venue rental fees and food and beverage purchases, there are many more elements that factor into the cost (and eventual ROI) of an event.[Tweet "There are many elements that factor into the cost of an event. #GovEventsBlog"]

We've pulled together a couple of guidelines from industry research as well as advice from our organizer members, to help with budget allocations for events. Continue reading