Mastering the 3 “M”s

There's a reporter on the phone. Now what?

In today's competitive technology market, it's important to tell a compelling story while remaining on message, especially when the media calls. Joanne Connelly, President and CEO of ConnellyWorks, Inc. - a full service technology marketing communications agency - and former Editor of Federal Computer Week, knows it's critical for companies to be able to respond effectively when the press is calling.

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