In an earlier post we provided some 'been there, done that' tips around the logistics of exhibiting at trade shows. Today, we want to share some thoughts on how to prepare for what you're going to say while you are there (in your comfortable shoes, enjoying the carpet padding).

• Set measurable goals - know what you are looking to get out of the show - leads, brand recognition, venue for a product launch, etc... Knowing the goals will help you craft the messages your team needs to use at the event. [Tweet "Set measurable goals - What you are looking to get out of the show? #GovEventsBlog"]

Continue reading →