Developing a Thought Leadership/SME Position for Small Contractors

Developing a Thought leadership/SME position: Tools and tactics for thought leadership

Thought leadership has evolved into a mantra for GovCon business professionals seeking to differentiate their companies from the "herd", yet most spend little time understanding what thought leadership is, much less laying legitimate groundwork for attaining the position.

In this session, you will learn not only the basics of thought leadership, but see some of the tactics necessary to attain a thought leadership position, including examples of small companies building thought leadership positions. We will cover:

What thought leadership is, and what it isn’t
Thought leadership as a form of marketing
Differentiation in GovCon
Developing a thought leadership position
What constitutes "content" and how & where do you share it
What does a content marketing plan look like?
Developing a content editoral calendar
How social media has changed relationship marketing
Getting picked up by the media
How to let your goals drive your content marketing strategy
Turning social media into a competitive advantage
and more

A 100 page workbook, beverages and light snacks will be provided.

This workshop is one of six workshops that are part of the Government Market Master (GMM) continuing professional education program (GMM) is a certificate program dedicated to providing the highest quality education for the government contracting community.

Speaker and Presenter Information

Mark Amtower is a leading marketing consultant to government contractors, author of two Amazon business best sellers, radio host and frequent speaker on social media, government marketing and thought leadership.

He is widely recognized as an GovCon industry spokesperson, being quoted and interviewed in over 200 publications.

His LinkedIn profile was ranked in the top 7 (out of 45 million) in 2009. He was also ranked as on of the top 100 business marketing professionals in the U.S. by BtoB magazine. His articles appear in a variety of business trade publications, and his radio show, "Amtower Off Center" is in its 8th year on Federal News radio (WFED, 1500 AM in Washington DC).