Government Marketing Best Practices 2016

15th year! Government Marketing Best Practices 2016 is a half-day session covering what works in business-to-government marketing, from traditional methods through web 2.0 tools. This is one of the longest running seminars in the government market, started in 2002 and visiting over 20 cities throughout the U.S.  This workshop is updated 2/x a year to stay current with the changes occurring in the GovCon community.

You must register in advance to attend.

Having the best products, services and technologies is NOT ENOUGH. Your need to tell your story to the right audience!

Learn what is working in marketing to government buyers and influencers:

- What is the state of traditional advertising when focusing on the government market- space ads, broadcast, white papers, events and more?

- How does your marketing support the sales efforts for GSA Schedules, IDIQs and GWACs? Does your marketing act as a lead generation tool?

- What are the best methods for positioning your company as a thought leader in one of the emerging areas: Cloud, cyber, big data. LEED/green, mobile, and more.

- Which web 2.0 tools (blogging, podcasts, video, webinars, Twitter, social networks) are best for your company and are you leveraging to the max?

All this and more from leading industry expert Mark Amtower.

You can register here on GovEvents and we'll contact you regarding payment. Or, to register or to get more details, call Mark Amtower at 301 854 9493 or email Mark@FederalDirect.net. 

We will provide a 100 page workbook, drinks and snacks.

Government Marketing Best Practice is one of six courses in the Government Market Master (GMM) continuing professional education program (GMM), a certificate program dedicated to providing the highest quality education for the government contracting community.