Proposal Development � Beyond the Ordinary! Class

This event qualifies for 1.3 CEUs

This event qualifies for 13 CPEs

This 2-day, high-energy and interactive business class focuses on 4 major dimensions of winning new and recompete Federal contracts: (1) Proposal STRENGTHS, (2) Proposal Readiness (proposal thinking and proposal illustrating), (3) Proposal Writing, and (4) Proposal Knowledge Management. We will examine the criticality of articulating and illustrating STRENGTHS (not themes or discriminators) in terms that resonate with Government Source Selection evaluators. You will learn about 12 field-proven Proposal-Readiness processes and tools—and then actually use some of them in class—to assist you increase the Probability of Win (Pwin) on the competitive contract opportunities that your organization pursues, now and in the future. You will see how to visualize and better communicate your proposal solutions in high-impact graphical form. In addition, we will share proposal writing best practices—and you will do alot of real-deal writing in class. Finally, the value of capturing and leveraging what your company knows will be highlighted.

Speaker and Presenter Information

Dr. Robert S. Frey

Dr. Robert S. Frey is Principal and Co-Owner in the consultancy, Successful Proposal Strategies, LLC, in Northern Virginia. Since its launch 7 years ago, Dr. Frey was instrumental in supporting his customers attain $5.299 billion in funded, multi-year contract awards within defense, civilian, intelligence, and law enforcement agencies. He is a highly productive proposal professional with a total of 27 years of thought leadership in proposal solution development.

Mike Parkinson

As principal at 24 Hour Company, Mike Parkinson has spearheaded multi-billion dollar projects and created thousands of graphics resulting in billions of dollars in increased revenue for his clients. Mike is an internationally recognized visual communications expert and APMP Fellow. He is a multi-published author and is often requested to speak at national conferences, large and small companies, and graphic industry events.