GovCon Market Research 101

There are lots of paid market research sources for government contractors, and most of them provide pretty good information. But it largly comes from readily available government web sites and other free public sources.

Do you need to spend money on research - and do you know what kind of information/research you need to help grow your business?

Everyone does not require the same type of research to be successful. Some require agency specific information, while others may have defined audiences across multiple agencies.

Before spending thousands of dollars for services you may not need, why not take a look at what is readily available, literally information at your fingertips?

This workshop will walk you through over 60 free resources as well as discuss the pros and cons of using a paid 3rd party for market research services.

The workshop inlcudes snacks, beverages and a 100+ page workbook.

This workshop is one of six workshops that are part of the Government Market Master (GMM) continuing professional education program (GMM) is a certificate program dedicated to providing the highest quality education for the government contracting community.