Managing and Tracking the Effectiveness of Social Media Campaigns

Despite the anonymity of today’s digital world, relationships remain a critical factor between constituents and government. Agencies must work hard to build trust and create interactions that deliver value to both citizens and the agency. To build effective relationships that influence citizens' decisions, agencies must create the right message and stay on top of the social fray.

View our complimentary on-demand webinar that will explore the social media platform that ties every piece of data to your initiatives, Adobe Social. See first-hand how this solution manages the deep relationships between citizens' sentiments and your government initiatives.

This webinar will discuss how to:

• Manage social media activity
• Streamline content development and delivery
• Understand the impact of your social media efforts
• Integrate social with your other digital marketing efforts