Federal Sales Boot Camp

Many Changes Will Be Occurring.
Find Out About Them At This Event and Develop Your Strategy For FY18.

Don't you think you should Really know how the game is played?

The Federal Government consistently misses its Small Business Goals. Yet, it's difficult for Small Businesses to break into Government Agencies. What’s up with that?

This one day event will give you the information you need to succeed in Federal Sales.

Our Team of Professionals will give you the Latest Information and Techniques to make your organization Federally Business Ready and Attractive to the Federal Marketplace. If your Business is a Small Business, and you are struggling to get your first contract, or you want to increase the Federal Business that you are doing, you must plan on attending this one day course.

The truth is that there is less than "full and open competition" as you might initially interpret it to mean. It is vital to understand the government contracting environment as it actually operates. This includes both the written and unwritten rules.

Increase your Federal IQ:

If your company is a Small Business, (8(a), Small and Disadvantaged Business, Small and Woman Owned Business, Service Disabled Veteran Owned Business, Native American Owned Business, Veteran Owned Business, HUBZone, you MUST plan on attending this one day Seminar.

You will acquire the know how to:

Find your Target Agencies: the ones who are planning to buy the product / service that you are selling.
Find your Target Contact: The person(s) who are involved in the requisitioning and purchase of your product / service.
Know what AWAC, GWAC, GSA Schedule, IDIQ, BPA, FSSI are and how they apply to your sale.
Understand what is meant by Brand Name or Equal (BNoE) and how to use it.
Understand what is meant by LPTA: Lowest Price Technically Acceptable and how to use it.
Know how to make best use of The Office of Small and Disadvantaged Business Utilization.
Know how to succeed at every event you attend.
Understand and maximize the use of social media: Facebook, LinkedIn, Twitter
Know How To Partner And Team
Understand that Networking is the key to Federal Success

If you have any questions about the appropriateness of your product or service, please call Vaune at (410) 535-3861 or call or text me at (703) 477-9909.

Can't be in town, but still want the info? Want to get started immediately? Call Vaune (410) 535-3861 or text me at (703) 477-9909 to ask about our personalized distance learning option. We will tailor your session to the issues and concerns that you have right now.

Speaker and Presenter Information

Tom Johnson

Publisher, Set Aside Alert

Set Aside Alert is the premier federal government contract information service, focused on small businesses, minority-owned and women-owned businesses, veteran- and SDV-owned businesses, SBA 8(a)-certified companies and HUBzone businesses. Since 1992, our market intelligence service includes daily e-mail notices of all small business contracting opportunities and biweekly newsletters providing the latest news, insider tips and proven strategies used by successful small businesses.

Kevin P. Young
Kevin P. Young is a Washington, DC-based corporate executive, management consultant and adjunct professor with a long and successful history in the planning and execution of Marketing, Business Development and Business Management strategy, programs, processes and metrics across multiple industries.

He has served in senior vice president or vice president roles for three FORTUNE 500 companies: LandAmerica Financial Group (now Fidelity National Financial), Science Applications International Corporation (SAIC) and Unisys.

Achievements over 35 years include announcing AS/400 and RISC System/6000 for IBM; international expansion for Unisys; commercial expansion for LandAmerica and SAIC; and launching USA TODAY for Gannett. Honors include IBM’s Outstanding Achievement in Marketing Award, IBM's Award of Excellence and (as a site team) the Malcolm Baldrige National Quality Award, presented by the U.S. Department of Commerce.

Mr. Young’s management consultant clients include Amdocs (Israel), Capgemini (France), CENTECH Group, Computer Sciences Corporation (now CSRA), Deltek, Deloitte, ITT Exelis Geospatial Systems (now Harris), George Mason University’s Volgenau School of Engineering, Leidos, Markel, MicroTech and Universal Sales Environment (China). Board memberships include Consequence of Sound™, now one of the world’s leading and most recognized music sources.

Mr. Young also serves as Adjunct Professor of Marketing for George Mason University’s School of Business. Graduate, undergraduate and executive education courses include “Engineering Marketing and Financial Analysis,” “Government Market Master™,” “Marketing Decision Systems,” “Marketing in a Global Economy,” “Marketing of Innovations and Technology Products and Services” and “Principles of Marketing.” He is a Professionally Qualified (PQ) faculty member under the accreditation of the Association to Advance Collegiate Schools of Business (AACSB); a trainer for the Virginia Procurement Technical Assistance Program (PTAP) via the GMU Enterprise Center; and co-founder and co-director of the Government Market Master™ Certification Program.

His publishing credits include The Associated Press, New York Daily News, Time-Life Books, USA TODAY and Washington Technology. Speaking engagements include the Association of Strategic Alliance Professionals (ASAP) Summit; Chief Marketing Officer (CMO) Summit; Embassy of Spain; Government IT Sales Summit; Government Marketing Best Practices Forum; MarketingSherpa's Demand Generation Summit; Outsourcing Institute (OI) Vendor Summit; Sourcing Interests Group (SIG) Global Summit; Unisys Users Group Conference; and U.S. Pan Asian American Chamber of Commerce (USPAACC). He will be teaching a two-day “Master Class” – “NextGeneration Marketing Leaders: Driving Growth And Differentiation In A Customer-Driven And Technology-Enabled Era” – in partnership with CEM Events in Dubai, United Arab Emirates (UAE) in late 2017.

Mr. Young’s professional associations include the American Marketing Association (AMA) and its Marketing Protégé Program; Business Marketing Association (BMA) International’s Board of Directors; Corporate Executive Board’s Marketing Leadership Council; and Forrester Research’s Global Market Leaders’ Panel. He also serves as an industry advisor to clients of Blu Venture Investors, Coleman Research Group, Elliott Management, Gerson Lehrman Group (GLG), and Riva Ridge Capital Management.

His academic credentials include a Bachelor of Arts (BA) degree from Iona College, Master of Arts (MA) degree from Fordham University; and studies at Columbia University’s Graduate School of Business and University of Richmond's Robins School of Business.