Adobe Webinar: Create Personalized Experiences to Drive Results

Create Personalized Experiences to Drive Results

Personalize and monetize actionable insights.

During this session we will discuss how to monetize your data and provide engaging citizen experiences. Save time and money while exponentially increasing the volume of customized content you provide to your constituents.

Specifically, this session will cover:

Why personalization is so important
Types of personalization - what's possible
Creating a personalized experience with:
- Marketing automation and Adobe Analytics
- Adobe Media Optimizer (AMO) and Adobe Analytics
- Adobe Target and Adobe Analytics
Best practices for personalization

The citizens you serve expect the same type of digital experiences from your department as they do from their everyday online interactions - ones that are personalized, seamless, and easy to interact with anywhere, on any device.

Join us for our remaining webinars in this four-part series to explore how government organizations use Adobe Analytics to get a 360 degree view of the citizen, and learn how your department can leverage data to advance digital transformation through practical methodologies pioneered by Lima Consulting Group and powered by the Adobe Experience Cloud.

Webinar 1	Thursday, January 17, 2019 \| 2:00pm ET; 11:00am PT
	Prepare Your Digital Foundation Start with data to build your digital foundation.
Webinar 2	Thursday, January 31, 2019 \| 2:00pm ET; 11:00am PT
	Enable Personalized Experiences Through Segmentation Segment and gain constituent insights.
Webinar 3	Thursday, February 14, 2019 \| 2:00pm ET; 11:00am PT
	Create Personalized Experiences to Drive Results Personalize and monetize actionable insights.
Webinar 4	Thursday, February 28, 2019 \| 2:00pm ET; 11:00am PT
	Establish a Data Governance Program Set-up a data-driven system.