Adobe Webinar: Create Personalized Experiences to Drive Results

Create Personalized Experiences to Drive Results
Personalize and monetize actionable insights.
During this session we will discuss how to monetize your data and provide engaging citizen experiences. Save time and money while exponentially increasing the volume of customized content you provide to your constituents. 
Specifically, this session will cover: 
  • Why personalization is so important
  • Types of personalization - what's possible
  • Creating a personalized experience with:
    • Marketing automation and Adobe Analytics
    • Adobe Media Optimizer (AMO) and Adobe Analytics
    • Adobe Target and Adobe Analytics
  • Best practices for personalization
The citizens you serve expect the same type of digital experiences from your department as they do from their everyday online interactions - ones that are personalized, seamless, and easy to interact with anywhere, on any device.
Join us for our remaining webinars in this four-part series to explore how government organizations use Adobe Analytics to get a 360 degree view of the citizen, and learn how your department can leverage data to advance digital transformation through practical methodologies pioneered by Lima Consulting Group and powered by the Adobe Experience Cloud.
Webinar 1 Thursday, January 17, 2019 | 2:00pm ET; 11:00am PT
Prepare Your Digital Foundation
Start with data to build your digital foundation.
Webinar 2 Thursday, January 31, 2019 | 2:00pm ET; 11:00am PT
Segment and gain constituent insights.
Webinar 3 Thursday, February 14, 2019 | 2:00pm ET; 11:00am PT
Personalize and monetize actionable insights.
Webinar 4 Thursday, February 28, 2019 | 2:00pm ET; 11:00am PT
Set-up a data-driven system.

Relevant Government Agencies

Other Federal Agencies, State Government, Federal Government, State & Local Government

Event Type

This event has no exhibitor/sponsor opportunities

Thu, Feb 14, 2019, 2:00pm - 3:00pm ET

Complimentary:    $ 0.00

Click here to visit event website

Adobe Gov Team at Carahsoft Technology Corp.
Lima Consulting Team at Carahsoft Technology Corp.

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