Using Social Media for Public Works and Utility Professionals

As a utility professional you are a person of service. You serve the citizens of your area to provide them with what we consider a basic right. Unfortunately in this age of social media those same citizens you serve may have lost their gratitude for the privileges you provide, often only engaging at the roughest moments, without worry because of the shelter and anonymity provided by social media. You may have even asked yourself why you would even bother with social media if its just an outlet for customer complaints. What if it could be used to mend the gap? To connect with the public, share your story as humans serving humans and to showcase the effort you put in to provide a service citizens seldom stop to think about, and the day by day operations it takes to keep their service running smoothly, the problems you solve and the people who solve them. This topic will unlock the process of planning a social media campaign to connect with your audience, grasp how to build purposeful content, monitor to improve your campaign and take control of your social media presence. 

Learning Objectives

• You will be able to evaluate your campaign.
• You will be able to discuss what to research to build a plan that works for you.
• You will be able to describe how to outline deliverables for your social media campaign.
• You will be able to assess guidelines for social media posts.