Successfully Going to Market and Thriving There



Successfully Going to Market and Thriving There

A two-part course for those who are currently doing business or planning to do business with the Federal Government


SESSION #1: 90 Minutes

“And Away We Go to Market”

·         Overview of U.S. Federal Government Marketplace 

·         Targeting, Engaging, Winning and Sustaining Business with the Government Market

·         Government Contractors Best Practices and Processes for Go-to-Market Planning, Execution, Management and Measurement, including:

   Identifying Business Problem / Opportunity • Situational Analysis  

   (Strengths / Weaknesses / Opportunities / Threats) • Solution Offering

   (Products / Services) • Target Market (Industry / Segment), Knowledge

   and Dynamics • Competitive Environment • Positioning • Launch

   Marketing Strategies • Launch Goals and Metrics / Demand Projections

·         Q and A


SESSION #2: 90 Minutes

“Driving, Surviving and Thriving"

·         Brief Overview of U.S. Federal Government Marketplace

·         Government Contractors Best Practices and Processes for Business Development, Capture Strategy, Proposal Response Management and Measurement, including:

   Market Knowledge • Competitive Intelligence • Lead Qualification  

   Process • “Go / No Go” Process • Balanced Pipeline Development

   Process • Capture Strategy Process • Proposal Response Process • 

   Lessons Learned Process

·         Importance of a State Government Plan of Action

·         Six Ways How Successfully Companies Grow

·         Q and A 



When: Tuesday, February 11, 2020
          and 
Wednesday,February 12,  2020
Both sessions run from 11:30 a.m. to 1 p.m. Eastern.

Where: Online: Login information will be provided the day before the events.

​Fees: $145.00 for both sessions, or select one for $99.00. You may have multiple people with you at your access point.

Speaker and Presenter Information

Kevin P. Young is a Washington, DC-based corporate executive, management consultant and adjunct professor with a long and successful history in the planning and execution of Growth, Marketing, Business Development and Business Management strategy, programs, processes and metrics across multiple industries.  

He has served in senior vice president or vice president roles for three FORTUNE 500 companies: LandAmerica Financial Group (now Fidelity National Financial), Science Applications International Corporation (SAIC) and Unisys. 

Achievements over 35 years include announcing AS/400 and RISC System/6000 for IBM; international expansion for Unisys; commercial expansion for LandAmerica and SAIC; and launching USA TODAY for Gannett. Honors include IBM’s Outstanding Achievement in Marketing Award, IBM's Award of Excellence and (as a site team) the Malcolm Baldrige National Quality Award, presented by the U.S. Department of Commerce. 

Mr. Young’s management consultant clients include Amdocs (Israel), Capgemini (France), CENTECH, Computer Sciences Corporation, Deltek, Deloitte, ITT Exelis Geospatial Systems (now Harris), George Mason University’s Volgenau School of Engineering, Leidos, Markel, MicroTech and Universal Sales Environment (China). Board memberships include Consequence of Sound™, now one of the world’s leading and most recognized music, film and steaming content sources. 

KEY FEDERAL GOVERNMENT CLIENTS include the Departments of Defense, Energy, Health and Human Services, Homeland Security, Justice, State, Treasury, Transportation and Veterans Affairs; Intelligence Community; and Broadcasting Board of Governors, NASA, SBA and USPS. KEY PUBLIC SECTOR CLIENTS include the States of Pennsylvania, Texas, Virginia and West Virginia; Counties of Dallas (TX), Marion (IN), Orange (CA), Shelby (TN) and Tulare (CA); and Cities of Anaheim, Chicago, Indianapolis and Memphis.

Mr. Young also serves as Adjunct Professor of Marketing for George Mason University’s School of Business and Volgenau School of Engineering. Graduate, undergraduate and executive education courses include “Federal Government Marketing,” “Engineering Marketing and Financial Analysis,” “Government Market Master™,” “Marketing Decision Systems,” “Marketing in a Global Economy,” “Marketing of Innovations and Technology Products and Services” and “Principles of Marketing.” He is a Professionally Qualified (PQ) faculty member under the accreditation of the Association to Advance Collegiate Schools of Business (AACSB); a trainer for the Virginia Procurement Technical Assistance Centers (PTAC) via the GMU Enterprise Center, and U.S. Small Business Development Center (SBDC); and co-founder and co-director of the Government Market Master™ Certification Program. 

His publishing credits include The Associated Press, New York Daily News, Time-Life Books, USA TODAY and Washington Technology. Speaking engagements include the Association of Strategic Alliance Professionals (ASAP) Summit; Chief Marketing Officer (CMO) Summit; Embassy of Spain; Government IT Sales Summit; Government Marketing Best Practices Forum; MarketingSherpa's Demand Generation Summit; Outsourcing Institute (OI) Vendor Summit; Sourcing Interests Group (SIG) Global Summit; Unisys Users Group Conference; and U.S. Pan Asian American Chamber of Commerce (USPAACC). 

Mr. Young’s professional associations include the American Marketing Association (AMA) and its Marketing Protégé Program; Business Marketing Association (BMA) International’s Board of Directors; Corporate Executive Board’s Marketing Leadership Council; and Forrester Research’s Global Market Leaders’ Panel. He also serves as an industry advisor to clients of Blu Venture Investors, Coleman Research Group, Elliott Management, Gerson Lehrman Group (GLG), and Riva Ridge Capital Management. 

His academic credentials include a Bachelor of Arts (BA) degree from Iona College, Master of Arts (MA) degree from Fordham University; and studies at Columbia University’s Graduate School of Business and University of Richmond's Robins School of Business.

Relevant Government Agencies

DOD & Military, Federal Government


Event Type
Webcast


This event has no exhibitor/sponsor opportunities


When
Tue, Feb 11, 2020, 11:30am - 1:00pm ET


Cost

Session 1: “And Away We Go to Market”:  $99.00
Session 2: “Driving, Surviving and Thriving":  $99.00
Session 1 and 2:  $149.00


Website
Click here to visit event website


Organizer
GovConectx


Contact Event Organizer



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