Communicating During a Crisis

In a crisis, government communication with citizens must be clear, consistent and broadly available. This session will explore how states and localities are communicating authoritative information about COVID-19 to the news media and directly to citizens to explain evolving conditions and policies, and to counter misinformation. We’ll look at best practices emerging from the pandemic response and what they mean for public sector communication and citizen engagement strategies moving forward. Our panelists will cover:

• Building and maintaining credibility
• Effective communication strategies as the nation enters what’s likely to be a protracted recovery
• Meeting citizen information and engagement demands at the speed of social media
• Maintaining consistent messaging across multiple platforms
• Adapting traditional news conferences to social distancing requirements