Analytics Case Study Part 1: Assessment
Understanding how to pull reporting in Google Analytics is only part of the puzzle.
Google Analytics tells you the “Who”, the “How” and the “What” — but it doesn’t tell you the “Why”.
In this talk, we’ll connect the dots between your organization’s website strategy to help you better navigate how to think about the “Why”, and how assessing your analytics strategy cascades throughout your DAP Google Analytics reporting experience.
We’ll illustrate how your strategy serves as the linchpin and foundation of your website reporting, and provide some helpful guidance and tips on assessing your strategy.
Speaker and Presenter Information
Tim Lowden manages the federal government’s aggregated web analytics initiative, the Digital Analytics Program (DAP), at the General Services Administration (GSA).
Freddie Blicher supports the Digital Analytics Program as an analyst and teaches courses in analytics across the D.C. area.
Relevant Government Agencies
Dept of Labor, Other Federal Agencies, State & Local Government
Event Type
Webcast
This event has no exhibitor/sponsor opportunities
When
Wed, Aug 26, 2020, 2:00pm - 3:00pm
ET
Cost
Complimentary: $ 0.00
Website
Click here to visit event website
Organizer
Digital.Gov
