Mastering Decisioning to Stay in the CX Game

Deloitte calls it “data, deployment and decisioning.” Gartner, “continuous intelligence.” And our own Futurum research calls it “extreme agility and automation."

Any way you slice it, delivering on brand promises requires a level of speed, scale and intelligence in customer experience (CX) technology that many organizations don’t possess.

Expanding and converging customer touchpoints. An explosion in data. And every day, more and more operational and customer decisions.

All these factors and more mean that analytics-driven decisioning is a must-have for successful CX.

We will discuss:

Automated decisioning and its importance to the future of CX.

Challenges that marketers face in automating decisions.

The appropriate role for AI and analytics in automated decisioning.

Capabilities to look for in decisioning technology and where it fits in a martech stack.