Branding and Marketing to Government Buyers: Creating a Brand that Will Attract Million-Dollar Contracts

So, you want to win millions in government contracts. However, does your brand look like it can handle a million dollar project. Every business has a brand. Often, your brand can hurt you or help you. Does your brand open doors for you? Does your brand help attract contracts to your company? Once you have solid brand, how do you market to government buyers?

Join us in this upcoming class as we share with you how to create a brand that will open doors for you. Learn how to market your brand to government agencies and leverage your brand in building winning relationships.

If your brand is not working, not sure what marketing collaterals are used in the government market, or you just want to improve your presence in the government market, then this class is for you.

What You Will Learn:

How is branding in the government market different from the commercial market
What are the right marketing collaterals to use in the public sector
What are capability statements
What is a capability brief
Why using your brochures and traditional marketing tools will fail you with agencies
How your business name may hurt you as a government contractor
Does your website speak to government buyers
What you should include on your business card
How to create a brand that will attract sole source contracts
Contracting officers speak governese, learn how to speak with them
What to say in your email to government buyers
Discover the 6 key types of relationships which you must have
How to find agencies buying your products and services
How to create a marketing campaign directed at contracting officers
How your brand can attract large prime to subcontract work to you
Plus… much more

Who Should Attend:

WEI community
Small businesses looking for a competitive advantage
Women/Veteran/Minority owned small businesses
Companies with no brand, a bad brand or just want to improve their brand
Commercial vendors interested in expanding into the government market
Any business interested in doing work for the federal/state/local government
Entrepreneurs interested in learning what successful companies are doing and how they are doing it
Transitioning or unemployed professionals interested in starting a new business
GCA members and partner members

https://www.govassociation.org/event-3931339

Not yet a member, click here to join GCA: http://www.govassociation.org/join

BONUS TO ATTENDEES:

On the day of the event, you will receive:

“Capability Statement – Free Templates”

Space is limited, register today.

After registering, you will receive a confirmation email containing information about joining the class.