Using Third-Party Data to Make Smarter Decisions

Analytics leaders are leveraging third-party data to transform the way they innovate, improve customer experiences, and advance research. Learn how data can be used by CPG companies to optimize vending machine placement, publishers to market to commuters, and retailers to optimize delivery routes. From location and weather data to industry-specific data, there is third-party data readily available for analysis to do almost anything. This provides an infinite number of possibilities to enrich and improve business analytics and predictive models.

Join this virtual event with Stephen Orban, author of Ahead in the Cloud and General Manager of AWS Data Exchange. He will lead a panel discussion with AWS customers to discuss the innovative techniques being used in data pipelines, with data analysis, and for data visualization. You will hear about real-world initiatives and breakthroughs being enabled by third-party data.

Stephen will explore best practices for how data and analytics leaders are tapping into the expanding ecosystem of data products as building blocks for insights. You will discover how to expand on this foundational usage with emerging possibilities like training custom machine-learning (ML) models. You will then hear how AWS customers are leveraging third-party data to power their analytics and support a data-driven culture.