Proposal Graphics Conceptualization and Design Workshop

It is impossible to imagine modern sales and marketing without visual elements—and proposals are no different. Graphics serve as one of the most important proposal persuasion elements.

Professional graphics artists are not the only ones who need to learn how to conceptualize and design persuasive proposal graphics. It also happens to be an indispensable skill for capture managers, proposal managers, and proposal writers.

Desktop publishers and even editors will benefit greatly from expanding their professional range and earning potential. This course will also help those who do not have the luxury of working with a professional graphic artist and have to design graphics on their own.

Everything necessary to come up with the graphics idea that conveys your solution in a customer-centric way to contribute to the persuasive power of your proposal.

Instead of focusing on how to use graphics tools, this course provides information on everything necessary to come up with the graphics idea that conveys your solution in a customer-centric way to contribute to the persuasive power of your proposal, and ensure that your graphics have a professional look and feel.

This course is 40 percent lecture, 50 percent practice, and 10 percent discussion. You will learn the entire process of creating visuals for your solution, from managing the graphics process to conceptualizing and designing large, graphics-intensive items like cover pages and spines.

 Learning objectives: The participants will learn and practice skills in:

• Choosing the right type of visual to represent your information
• Planning space for graphics and visuals in the document
• Allocating resources to account for graphic conceptualization, creation, and rendering
• Conceptualizing infographics and customer-centric representations of your solution
• Using basic design principles to create attractive graphics
• Finding and using graphics templates and stock art
• Developing powerful action captions to increase persuasiveness of the graphics
• Creating large, graphic-intensive proposal elements such as covers and spines
• Editing graphics to ensure a professional finish
• Inserting and calling out a graphic in the proposal.

For further information including course materials, curriculum, instructors, and more visit our event website to the right

-- Registration Notes:
Register through our Event Website to the right.
For team discounts please change quantity of attendees at the checkout and click "Recalculate" to get the discount. Register 3 weeks before class date and receive $100 off per attendee as an EARLYBIRD discount!

--Cancellation Notes:
Cancellation notification must be received 10 business days prior to the training date. Upon notification, your registration fee will be refunded less a $100 non-refundable processing fee. Any cancellations beyond the 10 business days are non-refundable, but the course fee can be applied towards another training course, webinar, or an OST Global Solutions training product. No refunds will be made for the cancellation of a rescheduled course. Attendee substitutions may be made at any time. Payment must be received prior to the course date. No-shows are liable for the full class fee.

“OST Global Solutions classes and webinars hit the mark every time. The curriculum is focused on the needs of business development professionals in a hyper-competitive marketplace. They not only identify the most common pitfalls, but also demonstrate in detail just how to write winning proposal sections.”

Ciro Pinto-Coelho Director, Strategy&BD, Raytheon Company

If you know someone else who could benefit from this course, please forward this invitation to them!!

P.S. When getting directions, if using a GPS the city will be "Derwood" instead of Rockville