Email Strategy: How to Find Flaws, Fix...
Your communications strategy plays a critical role in your agency's or department's ability to accomplish its mission. Email is the most cost-effective, measurable, and adaptable channel for doing so. But could your email strategy be even better? What metrics should you be considering for success? And what could you be doing right now to improve your impact? Join us while we walk through a proven path to email success. You'll learn: Warning s...
Drive Email Communications: Right Messa...
Step inside the minds of top government performers to discover how communicators are leveraging email marketing to better inform, engage, and compel citizens' actions. Register for this complimentary webinar to see examples from local, state, and federal organizations with helpful context to enhance your understanding of overall strategy, the questions they're asking, and how feedback is utilized. Have you ever wondered: Is there a better subj...
Metrics that Matter: How-to Evaluate Ci...
As governments are redefining the end-to-end resident experience, communications leaders are tasked with transforming public interactions into meaningful engagement. But for many governments, the cost – in both time and money – to achieve effective metrics is too burdensome to maintain. During this discussion, experts will provide insights on how to find the critical data your agency needs to best evaluate your communications journ...
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