Chief marketing officers (CMOs) have an imperative to drive efficient growth in a volatile environment. A key challenge for CMOs in 2024 and beyond is disruption in the typical rules of customer value exchange as customer behaviors fluctuate in unpredictable ways. The most effective strategy for CMOs to maintain their competitive edge and surpass consumers' evolving expectations and behaviors is to possess a current comprehension of their targ...

Typical college and university students spend most of their free time with their head in a book, but those who aren’t studying hard are most likely to be found on social media. For educational institutions to operate at the highest level of communication and engagement this year, they need to get active on social media, too. Join Hootsuite for a complimentary webinar to learn ways you can kick-start your organization’s social medi...

Social media is the first place people turn when they have a question or want to discuss a crisis, controversy, or community event. So it only makes sense that community leaders are a part of the conversation. However, public agencies have a unique set of challenges when it comes to posting on social media. Concerns about data privacy, security, fake news, and misinformation prevent many agencies from using social media to its fullest. Join Ho...

Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 15 industries. Three key differences set Genius Brands apart from their peers: 1. Greater agility in adjusting media and content strategies with evolving customer sentiment and behavior; 2. Higher prioritization of and transparency with first-party data acquisition; and 3. A...

App insights from our latest Businesses at Work report Our latest Businesses at Work report reveals that travel apps experienced chart-topping year-over-year growth in 2022. We unpack this trend and other highlights from our annual Businesses at Work report with experts from Navan (formerly TripActions) and Okta. Tune in on March 22 to learn how Navan met rising demand for travel, the apps and services most critical to their growth strategy, a...

The current economic climate challenges brand leaders’ ability to meet their most important brand strategy goals. To address these challenges, marketing leaders are making multiple changes to their major brand strategy, including creating or revising brand positioning. While it can be easy to get swept up in competing priorities, strategic focus builds strong brands that help the organization meet business outcomes. Join this complimenta...

Despite 2022 having fewer lockdowns than prior years, supply chain issues, inflationary pressures and talent shortages hit most retail categories, making consistent growth difficult to attain. Economic headwinds are expected to remain in 2023, which will force retail marketers to double down on digital marketing best practices to drive efficiency and growth. Join this complimentary webinar where Gartner experts explore best-in-class retail dig...

Join Gloria Larkin, President and CEO at TargetGov on January 17, 2023 at 1pmEDT for the National 8(a) Perfecting your Elevator Pitch Pre-Event Webinar. Get the inside scoop on the Who Said It Best™ Elevator Pitch Competition to be held at the National 8(a) Association National Small Business Conference in February. Attend this action-item focused pre-event webinar to: Get ready to compete Hear details about the cash and other prizes Cle...

After a rapid decline of ridership from previous years, transportation in major cities is on the rise. With the reopening of offices, increasing tourism and major events, mass transit security is top of mind for transportation agencies across the globe.Hear from representatives from CBP, MTA and TSA as they discuss the role and importance of real-time information to the safety of their travelers and employees. In this webinar you will learn:...

Residents are expecting more transparency and communication from their local leaders than ever before. In-person engagement methods massively limit the number of people that can participate in their communities, and social media can be unreliable. When the City of Palm Desert, CA ran into these issues, they turned to an online community engagement platform.Within the first year of implementing their engagement platform, Engage Palm Desert, cit...