Social Media in Government, Investment Return Training Workshop

This event qualifies for .7 CEUs

This event qualifies for 7 CPEs

This event qualifies for 7 CLPs

Social Media in Government, Investment Return Training Workshop: Making the Most of Your Investment

Overview of the Workshop:

Significant resources (time and funds) are being spent by the Government on New Media. The way your Agency communicates – to the public, to international audiences, and perhaps most importantly with its own employees – is in the second stage of a dramatic shift. (The first stage was the acceptance that social media would be used by the Government). The combined forces of Administration Open Government goals, social media technology innovations, ubiquitous and mobile access, and an imminent surge in a younger, more electronically social workforce has driven changes in how we communicate and interact.

Government leaders are embracing the change and adapting it for effective communication outreach to a new generation. The question is: how does an agency make the best use of the funds available for new media to achieve the most benefit? At this Potomac Forum Workshop, thought leaders and practitioners will discuss the current state of social communication technology and policy, real examples of how social media is being used and governed effectively, what the future holds for technology and communication trends and how staff managers and executives can measure and evaluate the benefits and outcomes for new media activities.

What You Will Learn:

Changing nature of communication
Overview of the social media landscape
Ways new media has been used successfully in the Federal Government
Ways you can use new media tools and social engagement techniques effectively in your agency
How to establish and evaluate the results of New media activities
What’s on the horizon and how to be prepared

Why You Should Attend:

Hear from Government leaders who have successfully adopted new media tools and social techniques,
Engage with new media practitioners and thought leaders,
Gather ideas to move your communications strategies in new directions,
Take away ideas that you can put into practice in your Agency immediately,
Learn about techniques for setting and measuring success criteria and tools to measure them

Who Should Attend:

Executive leadership in charge of communication (internal and external)
Leaders wishing to foster collaboration and knowledge sharing
Managers responsible for open government and transparency in government initiatives
IGs, evaluators and reviewers who must review the effectiveness of Agency new media Activities
Industry partners

Format:

Presentations, case studies and government speakers

Speaker and Presenter Information

Instructors:

Bill Matlock

Bill Matlock has more than 20 years of professional experience with Federal Government, associations, and private industry in a variety of functional roles. Each role has required extensive communication and collaboration skills unique to the environment. Bill has adapted to put to practical use new tools as they have evolved. He has supported a variety of programs at Department of State in the last 5 years while with Primescape, including various new media, communications, and Web 2.0 activities both directly for customers and at the corporate level. Bill is a member of the Primescape Executive Leadership Team and is a certified PMP, Agile Scrum Master, and ITIL v3 practitioner

Caroline Duncan

Caroline Duncan currently works for Primescape Solutions Inc onsite for a State Deparment run video team. She began working in New Media in the government 4 years ago with a interactive webchat team, assisting to manage their social media and online properties. She currently works on the Video Team, where the mission is to develop, create innovative video products that further understanding of and foster conversation about American foreign policy, culture, society, institutions, history and values. The videos are distributed worldwide, including in-language, through digital and traditional media outlets.

Denise Pirnia

Denise Pirnia served as a Program Manager in the Department of State’s Office of Innovative Engagement in the Bureau of International Information Programs. During her 5 ½ years there, she supported the office during the introduction, adoption, training, and formal policy development of social media use in public diplomacy outreach. Denise continues to supports agile and innovative projects as well as functioning as a business developer for Primescape Solutions. Denise is a certified PMP, Agile Scrum Master, and PMI-ACP agile certified PM.

Relevant Government Agencies

Air Force, Army, Navy & Marine Corps, Intelligence Agencies, DOD & Military, Office of the President (includes OMB), Dept of Agriculture, Dept of Commerce, Dept of Education, Dept of Energy, Dept of Health & Human Services, Dept of Homeland Security, Dept of Housing & Urban Development, Dept of the Interior, Dept of Justice, Dept of Labor, Dept of State, Dept of Transportation, Dept of Treasury, Dept of Veterans Affairs, EPA, GSA, USPS, SSA, NASA, Other Federal Agencies, Legislative Agencies (GAO, GPO, LOC, etc.), Judicial Branch Agencies, State Government, County Government, City Government, Municipal Government, CIA, FEMA, Office of Personnel Management, Coast Guard, National Institutes of Health, FAA, Census Bureau, USAID, National Guard Association, EEOC