Write a Powerfully Effective Capability Statement: A Hands-on Class

Capability Statements may be your most important marketing tool to open doors to over $500 billion dollars that will be won in 2015 government contracts. Unfortunately, most contractors make the huge mistake of taking the “one size fits all” approach by providing the same generic Capability Statement for every opportunity.

• Do you know how to effectively target your Capability Statement to specific agencies, prime contractors and teaming partners?
• Does your Capability Statement communicate the precise information and qualifications that each decision maker is looking for?
• Judgments about your company will be made in the first impression you give with your Capability Statement. What does your Capability Statement say to the trained eye—seasoned professional or rank amateur?

A well-executed Capability Statement will provide proof of your qualifications and past performance, amplify your valuable strengths and set you apart from your competition. It is a required passport for all levels of government contracting, including federal, state, city, county and municipalities and is often necessary in government registration processes.

This class will impart the knowledge and hands-on training, as you create a powerful Capability Statement for your company during class and gain a template to customize and target for every opportunity.

You’ll be instructed by the TargetGov team, who are national experts in federal marketing and creators of the Capability Statement format that has become the standard used by successful contractors and recommended by agencies nationwide.

This interactive class will reveal how to use a Capability Statement to enhance sales and marketing success and will teach you to:

• Use the right graphics, verbiage, format, and type fonts for impact
• Identify and write for specific audiences
• Use keywords to describe core competences and their importance
• Make competencies target-specific to agency, contract or teaming partner
• Articulate meaningful differentiators, what really sets your company apart
• Tailor best examples and format for past performances
• Positively present a lack of past performances
• Know what to present and what to exclude in your company data

Bring your Capability Statement to this class for a helpful critique and learn how to make improvements that will put you heads above the competition.

Attendees must bring a laptop, and be capable of using and editing a Word document.

Credits: 7 CPEs, 0.7 CEUs, NCMA-certified and accepted by other organizations.

Who Should Attend:

If you are a business owner, business development or marketing professional, you are responsible for introducing your company in its best light and communicating your value to government agencies, potential primes and teaming partners.  This class will provide you with an effective and powerful tool to open doors.

Learning Outcomes

At the end of this interactive class you will have completed Capability Statement draft incorporating your logo, colors and style in a reusable, editable Word document. TargetGov will supply the Word file.  You will gain an understanding of what a Capability Statement is, its importance and how to use it effectively.