Accelerate Your Sales Using Proven Principles of Neuroscience (The Six Old Brain Stimuli)
Wake Up your customer’s Old Brain and Shorten Sales Cycles at the first IES program of 2018! The 2018 Sales Excellence program kicks off with one of the top sales speakers on the planet: John Asher!
Doors open at 7:15am for breakfast and networking. Note the location: Westwood Country Club in Vienna!
Sales expert and Vistage Speaker Hall of Famer John Asher wowed the crowd at the IES 7th Annual Award event with a 20-minute taste of how sellers need to focus on the customer’s “old brain.” Check out his brief keynote here.
The keynote was so impactful that we’re bringing John back to help you put the ideas into action and start your 2018 selling year with a bang.
In short, the “old brain” responds to 6 Stimuli. If you learn how to tap into these stimuli, you will see an amazing transformation in your sales success.
- ME! ME! ME! FOCUSED: The Old Brain does not care about your product. It cares what your product can do for it.
- SIMPLE, EASY TO GRASP IDEAS: Keep it simple.
- BEGINNING AND END: ALWAYS begin and end with a BANG!
- CLEAR CONTRAST: To make a difference, you must be different.
- IMAGES (PICTURES/VIDEOS): The Old Brain does not hear your words, your pictures must be self-explanatory.
- EMOTION/ENGAGEMENT/EXCITEMENT: The biggest generator of emotion is a customer story. The buyer’s Old Brain can feel itself in your story.
John will teach you how to grow your sales in 2018.
Speaker and Presenter Information
ABOUT JOHN ASHER:
In his first career, John was captain of two nuclear-powered fast attack submarines. In his final job in the Navy, he was the program manager of a billion dollar software development program. A lot of what he learned about leadership and sales he learned in the Navy.
In John’s second career he co-founded an engineering company that grew at a 42% per year growth rate compounded for 14 straight years. Along the way, the firm acquired seven other companies and John gained key insights into what it takes to develop a fast-growing business where everybody in the company is in sales!
Relevant Government Agencies
State Government, Federal Government, State & Local Government
This event has no exhibitor/sponsor opportunities
When
Fri, Jan 19, 2018, 7:15am - 10:00am
Cost
| Registration: | $79.00 |
Where
Westwood Country Club
800 Maple Ave. East
Vienna, VA 22180
Get directions
Website
Click here to visit event website
Organizer
IES
