Mastering Business Development Executive Workshop

This public, interactive, participant-centered 3-day course focuses on the fundamentals of the MBDⁱ Business Development Processes^® and leveraging Winning Conversations to increase revenue.

This methodology and process can be applied to nearly every industry and business development situation. Continuing Education Credits are awarded for all MBDⁱ programs toward PMI and PE certifications.

Participants Learn:

• The competencies necessary to become a Business Development Professional including the thinking, behavior and skills required for proactive client engagement and revenue generation.
• How to gather the intelligence necessary to identify and disqualify unprofitable opportunities before you invest B&P resources in low probability of win opportunities.
• The proactive steps of the MBDⁱ HUMINT Client Engagement Process to ensure each engagement with a client delivers the quality intelligence you need to move opportunities through your pipeline.
• How and why clients “buy” when making sourcing decisions and how to encourage customers to participate in your Opportunity Identification and Qualification phase rather than being drawn into their RFP process.
• Best practices from featured panel of Business Development experts for how to increase revenue in the current environment and develop win-win business relationships.