Many companies would love to do more industry awards, but they don't have the bandwidth to develop a master awards calendar. It's time consuming and requires a lot of "heavy lifting." We know that, so we are making our industry award calendars available for free.
The new year is the perfect time to kick off an industry award program. According to research issued last year by Market Connections and Boscobel, industry awards can be a key part of a company's thought leadership program, along with public relations, content marketing, social media and other activities.
Both industry and government believe that event cancellations and federal travel restrictions are negatively impacting innovation and collaboration, which will adversely impact government contractors' ability to influence and service government customers.
This is one of the key findings of a Market Connections, Inc. and Boscobel Marketing Communications, Inc. PulsePoll™, which was released today.
10 Tips to Make Your Government Events More Successful + Something to Share with the Corporate Office
The government sales and marketing experts at immixGroup recently put out two great posts on the Government Sales Insider blog to help contractors respond to decreased attendance by government at events and the ongoing cancellation of government events.
According to the Office of Management and Budget (OMB) last week, efforts to reduce travel and increase oversight in travel and conference spending have saved the federal government roughly $2 billion from fiscal 2010 to fiscal 2012.
Earlier this year, a Market Connections poll showed 38% of government employees plan to attend fewer educational and trade events in FY2013 than last fiscal year. The majority of poll respondents said budgetary and agency travel restrictions are the cause, and just over one-third of respondents reported that management would not allow them to attend events in 2013.
For many years, government contractors relied on events and trade shows to connect with their federal customers. These events provided highly valuable face-to-face time for enhancing existing relationships, as well as for help in procuring new contracts.
This is all about to change in 2013. According a recent Market Connections poll, 38% of government employees plan to attend fewer educational and trade events in 2013 than last year.