Both of these documents define the specific roles and responsibilities of data officers and provide a framework for working with and securing data. Of course, each agency has unique requirements and missions, leaving the CDO to work out how to apply this guidance and standards to their organization.
Agencies are meeting these guidelines and integrating CDOs in different ways. The Department of Homeland Security (DHS) recently announced a department-level CDO office to better integrate data into its operations and those of other agencies. The need for this level of coordination was underscored as DHS launched a department-wide COVID-19 vaccination campaign in partnership with the Department of Veterans Affairs health centers. DHS needed to identify, contact and manage responses from workers, which meant collecting and reconciling many different datasets from across the department.
The adage, "measure twice cut once" is used in the construction and DIY market to remind people to always confirm measurements to avoid costly mistakes (that cannot be undone). This same principle applies to event planning. No matter how silly it may feel (Hi, hotel? Just wanted to make sure my conference of 1000 people is on the books for this date.), confirming all details well in advance of the event is a critical step in making sure everything goes smoothly once you are onsite.
This article provided a helpful checklist of confirmations. We wanted to take a moment to delve into a couple of these in greater detail.
Over the past week we've seen a couple of posts talking about the rising popularity of webinars and virtual meetings. At GovEvents, we saw a 30% increase in the number of webinars posted on our site in 2013.
Given general industry trends, this increase makes sense as there are some key advantages to webinars including:
- Eliminating the time and expense of travel - this is especially true in the government market where there have been tight restrictions placed on travel spending
- Potential to reach more people the day of the webinar as well as through an archived link
- Connection to and interaction with social platforms
Several weeks ago I participated as a panelist at two events for government marketing professionals. At both theMid-Atlantic Marketing Summit, and the GovMark Council's panel on Life After Tradeshows Part II, much of the conversation focused on how marketers were dealing with decreased attendance from government attendees at live events.
Those in attendance shared common questions and angst. How long will the events drought last? What impact will Sequestration have? How do I get government speakers to commit and government employees to attend? How can I use money that was earmarked for cancelled trade shows to support my sales pipeline? Will virtual conferences replace in-person events? What should I tell my sales team?