The vast majority of events listed on GovEvents are technology related. However, the events themselves tend to be manual and paper-based. This reliance on the "old-school" way of doing things is often driven by time and money (or lack thereof).

Events as marketing tools are an expense so keeping spending in check is critical to producing a return on the investment. Often, these events are organized by a small staff with other job responsibilities beyond planning the event. Knowing this, it's understandable to default to the "way we've always done it." This "status quo" thinking might keep the expenses low but ROI will continue to fall as less people attend a show they see as stuck in the past.

We've pulled together some ideas on how to affordably add tech to your events to increase your relevance without increasing bottom line spending.[Tweet "Ideas on how to affordably add tech to your events. #GovEventsBlog #EventTech"] Continue reading →