Originally posted by Bill Schmarzo on EMC.com

How big is Big Data?

Business users are increasingly turning to data management and advanced analytic technologies that enable organizations to uncover business insights. These insights can help them operate with more efficiency, build improved products, and provide more relevant services to their customers. However, to get the most benefit from these next-generation technologies, organizations must determine where and how they can best leverage Big Data to obtain the greatest value. This premise is the foundation of my recently published book Big Data: Understanding How Data Powers Big Business.

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