A well-planned Web site can be a highly effective tool in engaging an event's audience, boosting ticket sales, or relaying information to those who weren't able to attend. We asked Web design and event planning pros to share tips on Web site essentials. Here are 10 things to include on your event Web site.
1. A clear description of the event's purpose
It sounds basic, but don't forget to offer a quick event overview. "Event Web sites often lack a simple and clear description of what the event is about and who would get the most value from attending," says Eric Downs of Grain & Mortar, a strategy, branding, and design company.