Tag Archives: event professionals

Break from the Norm: Unconventional Event Spaces

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Last week we talked about when it is time to revisit the format of an annual event. If that post got you thinking, we're going to challenge you a bit to really make a dramatic change to your event by thinking of unconventional venues.

Earlier this year, we provided some ideas to get your events out of the ballroom. Then we read this article on the Event Manager blog and it got us thinking even more out of the box. While some of their suggestions may not be the best fit for the government-centric/professional development events (Food trucks in an urban parking lot, for example), it does provide some food for thought.

There is a certain well-known rotation of venues that the government community is used to. When your attendees know all of the secret parking areas, make a beeline for the beef wellington, and know the exact location of outlets for recharging phones and laptops you may be at a place that is overdone. If you're looking to make a change, simply thinking outside the box when it comes to a venue may provide the breath of fresh air your event needs to grow its attendee base. Continue reading →

Turn Your Event Attendees into Marketing Minions

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Originally posted on Social Tables by Shira Gorsky

In the not-so-distant past, marketers had to rely on traditional media and reporters in order to get their news out... now everyone can market their event or conference via social media and even transform their attendees into undercover marketers. The difficult part is how to motivate these guests to use their social networks to expand the reach of your event.

 

Here are some tips and tricks:

  • Facilitate Sharing - Create awesome photo opportunities through photo booths, décor, and especially fun presentations of food that are among the most shared photos in the social media world.

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Think Outside the Box-Use Video to Promote Your Events

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Just about everyone has participated in a conference call. Some of us even daily! Here's a truly funny example of a 'Real Life' conference call.

Did you catch the event promotion at the end? This video has received nearly 6.7 million views since it was posted at the end of January. How many of those viewers do you think were engaged enough to find out more about the event? Imagine what a video could do for your event promotions.

Already have a video for your Government or Military focused event? Upload it directly to your event post on GovEvents.com.

DoD Conference Guidance – The Definition of Insanity

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Originally posted by on CTO Vision

When a handful of people from GSA became famous for waste and fraud  in a lavish conference in Las Vegas, DoD was forced to peer inside a can of worms.  As we grappled with providing support to two simultaneous war fronts, the increased budgets fueled an increase in Conferences by Government and other Industry/Government partnerships, such as AFCEA and NDIA.   The benefits from these events can be numerous:  many great minds can be gathered in one place (usually a really NICE place) to receive updates on DoD matters, to view the exhibits of existing and upcoming technologies, and to network and solve problems.  Now, however, as we face budget cuts associated with the ramp-down (and the threat of sequestration), these conferences are undergoing an exacting scrutiny.

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