Research firm, Market Connections, recently released the 2021 results of their annual Federal Media and Marketing Study. This study looks at how federal buyers and decision makers consume and use media in their professional and personal lives. This insight can be used by contractors and technology companies to inform marketing plans and strategies.
Determining Where Feds Are Physically and Mentally
With respondents being into their second year of teleworking, the results showed two-thirds of federal employees are still primarily working remotely. This report looks at the habits that have stayed consistent from the shift we saw in 2020 and where new preferences are taking shape.
Agency CIOs are back at the drawing board, confidently planning long-term modernization and improvements with a two-year budget deal in place.
While the IT spending portion of President Barack Obama's 2015 budget request was the ostensible topic at the annual Armed Forces Communications and Electronics Agency breakfast on March 26, it was the deal in Congress for an end to the sequestration regime that introduced new predictability to feds and contractors.
"Last year I was joking about COBOL as a service," said Cheryl Cook, CIO of the Department of Agriculture. "We're doing better this year than last year. I don't think anyone is feeling smug."
New guidelines from the U.S. Office of Management and Budget say it's time to cut back on conference spending in light of the sequester. In a document, the agency said it had "taken aggressive steps to curtail conference spending," such as ensuring conferences that cost more than $100,000 were approved by the head of an agency, hotel costs were within per diem rates, and that a cyber conference was considered before any in-person event was planned.