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Originally posted on WashingtonPost.com

In the best of times, selling to the government is not an easy task. In the worst of times, it's even harder.

As federal budgets shrink and competition intensifies, contractors are battling it out not only for dollars, but also for the attention of their government customers.

That's sparked a slew of creative marketing campaigns over the past couple of years, featuring virtual conferences, 3-D animation, apps, e-books and the increased use of social media. These are not necessarily groundbreaking ideas in the Internet age, but for the world of government contracting, they mark a shift from the old way of doing business.

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