Tag Archives: GovEvents.com

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Measure Twice Cut Once

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The adage, "measure twice cut once" is used in the construction and DIY market to remind people to always confirm measurements to avoid costly mistakes (that cannot be undone). This same principle applies to event planning. No matter how silly it may feel (Hi, hotel? Just wanted to make sure my conference of 1000 people is on the books for this date.), confirming all details well in advance of the event is a critical step in making sure everything goes smoothly once you are onsite.

This article provided a helpful checklist of confirmations.  We wanted to take a moment to delve into a couple of these in greater detail.

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Beyond the Beltway: San Antonio

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Continuing our Beyond the Beltway series, today we'll take a look at some unique event locations in San Antonio Texas. As we've posted before, downsizing and holding more events is a smart response to travel budget and time pressures government employees face.

San Antonio's relatively central location in Texas makes it an accessible location for attendees throughout the state and in neighboring states. Texas has the third highest concentration of federal employees in the nation. The state boasts 20 military bases spanning the Air Force, Army, and Navy. In addition to DoD personnel, there are large operations for Veterans Affairs, Treasury Department, and NASA.

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Beyond the Beltway: San Diego

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As part of an ongoing series, we're looking at unique event locations in cities nation-wide. With government travel budgets cut, holding smaller events in multiple locations is a prudent way to continue to reach people with live events.

San Diego has a huge population of military personnel and employees. The metro areas boasts three Marine Corps bases, three Navy installations, and a large Coast Guard presence. The military presence is so large in the area, that the professional baseball team, the San Diego Padres, wear camouflage uniforms for every Sunday home game. The city is also within easy driving distance from Los Angeles and is easily accessed from Nevada and Arizona.

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Building an Event Ambassador Team

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You may have a great social media strategy for your event. You may have pithy and meaningful posts. But, are you the only one promoting them? Are you crossing your fingers and relying on chance retweets to amplify your message? Event organizers need to take a more proactive approach to make sure that social media becomes, well.....social.

Creating a set of event ambassadors does not mean hiring a whole new team, it means tapping into the people already in your network. Event ambassadors are people who are invested in some way in the success of your event. It is up to you to find those with good social network reach and make it easy for them to amplify your message. First, let's look at who can be an ambassador:

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Beyond the Beltway: Colorado Springs

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As we mentioned last week, we will be looking at cities nation-wide that are great options for hosting events for the government audience. We picked locations with a high concentration of federal employees in reasonable travel proximity. Today, we highlight Colorado Springs, CO.

Colorado Springs has approximately 55,000 federal workers in the immediate metro area working at military installations including Fort Carson, the Air Force Academy, Peterson Air Force Base and Schriever Air Force Base, and U.S. Northern Command as well as large numbers of employees working for the U.S. Forest Service, U.S. Geological Survey and federal prison system.  The city is a reasonable travel distance from Denver as well as a number of major western/central cities.

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