This May, after the CDC updated their public health guidance around masking and social distancing for vaccinated individuals, GovEvents surveyed its members to find out what government professionals were comfortable with in terms of in-person events. Feedback from event planners at the beginning of 2021 showed they were beginning to plan toward a hybrid event schedule, looking to introduce in-person events in the late summer or fall. Now that schedule seems to be a reality based both on health guidance and attendee attitudes.
The GovEvents survey of 275+ public sector professionals found that nearly 75% of respondents would be comfortable attending an event in-person sometime in 2021.
With the growth of hybrid events, webinars, and general re-purposing of event content online, video is becoming a critical part of the event plan.
While the lighting and camera angles are very important (more on that later), according to Emily Timmerman, Senior Solutions Consultant with Adobe Connect, the most critical decision that needs to be made is the quality and resolution of the video.[Tweet "Behind the Lens: Event video tips from Emily Timmerman with @AdobeConnect #GovEventsBlog"] You need to be knowledgeable about your online audience. What is their bandwidth? What level of resolution can they best view and can you best produce? If they cannot clearly view HD, there is no reason to spend money on getting high definition footage. You also need to be aware of the bandwidth of the location you are shooting, make sure the connection can easily handle your video feed. Continue reading →