Tag Archives: immixGroup

Your Government Events Strategy in the Face of Upheaval

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Originally posted mattl on FedConnects

10 Tips to Make Your Government Events More Successful + Something to Share with the Corporate Office

The government sales and marketing experts at immixGroup recently put out two great posts on the Government Sales Insider blog to help contractors respond to decreased attendance by government at events and the ongoing cancellation of government events.

immixGroup's 10 Tips to Make Your Government Events More Successful will help contractors ensure good outcomes and ROI. Their second post suggested using Market Connections' recent government events infographic to justify your event plans to the C-suite:

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Defense Intelligence Worldwide Cancelled: Government Events Down, But Budget Savings Up

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Orginally posted by by  on FedConnects

According to the Office of Management and Budget (OMB) last week, efforts to reduce travel and increase oversight in travel and conference spending have saved the federal government roughly $2 billion from fiscal 2010 to fiscal 2012.

Earlier this year, a Market Connections poll showed 38% of government employees plan to attend fewer educational and trade events in FY2013 than last fiscal year.  The majority of poll respondents said budgetary and agency travel restrictions are the cause, and just over one-third of respondents reported that management would not allow them to attend events in 2013.

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Taking the Good with the Bad

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Posted by Kerry Rea

Allan Rubin recently authored a blog post about the state of the events industry. After a glowing recommendation of GovEvents (thank you, we're blushing!), he did raise an issue with one of our recent email campaigns that led with the subject line, "Latest Conference Cancellations & Postponements on GovEvents." From his post:

"It just struck me as significant that a company which promotes government events led its outreach effort with a message about...the cancellation of government events!"

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More Cancellations for Government Events

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Originally posted by Allan Rubin on immixGroup

My wife may disagree with this, but I take no great joy in saying "I told you so."

It's no secret that events targeting government employees have fallen on tough times. We've used this space repeatedly to encourage immixGroup clients and channel partners to re-evaluate their event marketing plans. Unfortunately, we're seeing more and more examples to prove this re-evaluation is necessary.

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Air Force IT Conference is Dead

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Originally posted by on immix Group Blog

R.I.P., AFITC.

As many of you know, the Air Force IT Conference held each August in Montgomery, Alabama was cancelled this past year. It had been held annually since 1983 and was the largest IT conference within the Department of Defense.

Now it looks like it's not coming back.

According to an announcement on Friday by Montgomery AFCEA President Joe Besselman, "the Air Force has no plans to ever restart an Air Force-led conference like AFITC." Besselman continued: "...the earliest one could expect a conference similar in nature is 2014. AFCEA International is working with the Air Force to gauge the need, content, and potentially the location."

This provides further evidence that DoD in particular is looking to consolidate trade shows and conferences to eliminate duplication and save taxpayer money. I'm all for that, but this takes a great marketing vehicle off the table for those looking to pitch their offerings to the Air Force IT community. This show was always a source of qualified leads and great relationship-building opportunities for us.

For those immixGroup clients who need to find a way to stay in front of this community, please contact us and we'll see what we can do. The Montgomery AFCEA chapter hosts a number of other events, including MITS 2013 in June. There's a tentative Air Force Industry Day event planned for the same time.

As I said in a previous post, keep your marketing plans and budgets fluid this year to accommodate changes like this. More are coming.