Your Government Events Strategy in the Face of Upheaval

Originally posted mattl on FedConnects

10 Tips to Make Your Government Events More Successful + Something to Share with the Corporate Office

The government sales and marketing experts at immixGroup recently put out two great posts on the Government Sales Insider blog to help contractors respond to decreased attendance by government at events and the ongoing cancellation of government events.

immixGroup's 10 Tips to Make Your Government Events More Successful will help contractors ensure good outcomes and ROI. Their second post suggested using Market Connections' recent government events infographic to justify your event plans to the C-suite:

Continue reading

More Event Cancellations + Something to Share with the Corporate Office

Originally posted by Allan Rubin on immixGroup

First, here's some news on continued government event cancellations. Word on the street is that GFIRST 2013 will not take place this year "due to all of the budgetary/travel restrictions." Scheduled from August 25 to 30, the Government Forum of Incident Response and Security Teams (GFIRST) "is a group of technical and tactical practitioners from incident response and security response teams responsible for securing government information technology systems and providing private sector support." There's no official posting yet, but expect one soon. That's too bad, as this has been a successful event for many of our clients in the past. Hopefully it will be again in the future.

Continue reading

Defense Intelligence Worldwide Cancelled: Government Events Down, But Budget Savings Up

Orginally posted by by  on FedConnects

According to the Office of Management and Budget (OMB) last week, efforts to reduce travel and increase oversight in travel and conference spending have saved the federal government roughly $2 billion from fiscal 2010 to fiscal 2012.

Earlier this year, a Market Connections poll showed 38% of government employees plan to attend fewer educational and trade events in FY2013 than last fiscal year.  The majority of poll respondents said budgetary and agency travel restrictions are the cause, and just over one-third of respondents reported that management would not allow them to attend events in 2013.

Continue reading

More Cancellations for Government Events

Originally posted by Allan Rubin on immixGroup

My wife may disagree with this, but I take no great joy in saying "I told you so."

It's no secret that events targeting government employees have fallen on tough times. We've used this space repeatedly to encourage immixGroup clients and channel partners to re-evaluate their event marketing plans. Unfortunately, we're seeing more and more examples to prove this re-evaluation is necessary.

Continue reading

Feds Plan on Attending Fewer, More Focused Events and Trade Shows Next Year

Originally posted by Monica Mayk Parham on Fed Connects

For many years, government contractors relied on events and trade shows to connect with their federal customers.  These events provided highly valuable face-to-face time for enhancing existing relationships, as well as for help in procuring new contracts.

This is all about to change in 2013.  According a recent Market Connections poll, 38% of government employees plan to attend fewer educational and trade events in 2013 than last year.

Continue reading