Dynamic, thoughtful, engaging speakers make for a great event. Beyond that single event, they contribute to your brand as one that can pull in great "talent"  - making your events worth attending time after time. So, how do you attract dynamic speakers and how do you cultivate all speakers so they give their best to your audience? Here's just a few ideas: [Tweet "4 ideas on attracting dynamic speakers and making your event speak to the audience. #GovEventsBlog"]

• Focus in on one thing - encourage speakers to pick one clear topic and develop their presentation so that everything feeds back to that. Presentations should include three supporting sections that feed back to the "one thing." Those sections should include stories, real life scenarios that make the theory being discussed real. Don't over do the use of statistics but one or two really meaningful or surprising numbers or research findings per section will keep the audience engaged and further set the stage for the main point. Use TED talks as an example of how conference presentations should be crafted.

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