Department Spotlight: The Department of Energy

The mission of the Department of Energy (DOE) is "to ensure America's security and prosperity by addressing its energy, environmental, and nuclear challenges through transformative science and technology solutions." Technology plays a huge role in both the research surrounding and protection of energy resources.

The DOE may lead the government in their use of supercomputer technology. In fact, supercomputering is one of the key focus areas in the agency's budget. This spring the DOE issued a contract that will allow them to build the world's most powerful computer with a performance greater than 1.5 exaflops. Supercomputers, like the one being built, provide researchers with the needed speed and scale to conduct scientific modeling and simulations as well as utilize AI and analytics for activities as diverse as manufacturing and public health.

Of course, the security of the data running through these supercomputers, as well as the national power grid itself is of paramount focus for the DOE. To support these growing needs, the DOE is looking to blockchain as a way to secure energy delivery and more.

We've pulled together a list of upcoming events that will help the DOE, as well as the companies that serve it, better understand the technologies that can ensure our energy supply remains secure and efficient.

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Now More Than Ever, Events are a Key Part of the Government Contractor Marketing Spend

Market Connections recently released the findings of their 2018 Federal Government Contractor Study. This year's study had a special focus on the collaboration between Business Development (BD)/sales teams and marketing departments.

When it comes to organizational structure, the study found that the respondent pool was split about 50/50 with half having BD and Marketing report up to different supervisors and the other half having a shared supervisor for the two functions. Interestingly, the study found that companies with separate reporting structures had a higher win rate than those with a shared structure. As one of the speakers said, "what this shows is that BD and marketing are generally rowing in the same direction, even if they are not in the same boat."

One area where both BD and marketing do seem to be sharing a boat (much to our delight) is event sponsorship. Of those surveyed, 86% said that event sponsorship was a part of their marketing spend for 2018. Not only are organizations spending money on events, but they are seeing a return on that investment -- 64% said event marketing was very or somewhat effective in filling the pipeline with qualified leads (making events one of the top five tactics for pipeline marketing). Continue reading

Getting the Inside Scoop on Events

You've viewed the event website and received an email or two about the event, but how do you know if the event you are thinking about signing up for is really worth your time? In a recent post, we talked about how to set goals to help zone in on the events that you should be attending. Once you've mapped events to your goals, you may still need to narrow down the list. How can you get past the marketing and find out what the event is really like? Here are five tips that will help you get the inside scoop on recurring events. Continue reading