Data helps organizations make more informed decisions about how they serve their customers. Data informs policy and procedures and feeds more personalized interaction with people. But with great power comes vast responsibility. The data that organizations hold can be incredibly personal. It's more than just someone's social security number. It is information about where people live, work, shop, keep their money, get their news, and more. Individuals should have control over who knows this information and, if they do have it, how they use it. However, most of us do little to understand our privacy rights beyond blindly clicking a checkbox that allows sites to collect information about our activities.
Data privacy practices ensure that the data shared by customers is only used for its intended purpose. A multitude of laws, including the Health Insurance Portability and Accountability Act (HIPAA), Electronic Communications Privacy Act (ECPA), Children's Online Privacy Protection Act (COPPA), and General Data Protection Regulation (GDPR) have been enacted to provide guidelines to organizations and promises of data privacy to individuals.