Research firm, Market Connections, recently released the 2021 results of their annual Federal Media and Marketing Study. This study looks at how federal buyers and decision makers consume and use media in their professional and personal lives. This insight can be used by contractors and technology companies to inform marketing plans and strategies.
Determining Where Feds Are Physically and Mentally
With respondents being into their second year of teleworking, the results showed two-thirds of federal employees are still primarily working remotely. This report looks at the habits that have stayed consistent from the shift we saw in 2020 and where new preferences are taking shape.