New White Paper Emphasizes Importance of Networking

Originally posted on by Matt Alderton

There's no denying the value of social networks like LinkedIn and Twitter. But there's no substitute for face-to-face networking, according to Dyanne Smith, marketing manager at The National Conference Center in Leesburg, Va., which last week published a new white paper on the importance of face-to-face networking.

"With the amount of online resources readily available to us on our desktops and smartphones, blindly attending events and 'hoping for the best' becomes obsolete," Smith writes. "We must remind ourselves that social media does not replace face-to-face networking but instead is a supplement and provides the tools for instantaneous two-way communication."
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