Tag Archives: tradeshow

You Know the Type

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As we gear back up for tradeshow and conference season it is good to be prepared for the variety of challenges and experiences that come your way on the show floor. If you have spent any time staffing a booth you know that many attendees can be lumped into general "hard to deal with" groups. Below we list out some of the people you are likely to encounter and how best to turn around the experience and make it a positive one for both of you.[Tweet "You know the type... Which one is your favorite? #GovEventsBlog"]

  • The one who never makes eye contact - some people are shy, introverted, and just not interested in making small talk. Valid reasons for someone to avoid interacting with you, but as an exhibitor you cannot write these folks off. Try to engage them in a way that is comfortable for them. Have some self-guided demos on hand so they can walk through them (alone) and hopefully afterward they will have some questions to engage you in conversation.

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Speaking from Experience: Get on Message

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In an earlier post we provided some 'been there, done that' tips around the logistics of exhibiting at trade shows. Today, we want to share some thoughts on how to prepare for what you're going to say while you are there (in your comfortable shoes, enjoying the carpet padding).

  • Set measurable goals - know what you are looking to get out of the show - leads, brand recognition, venue for a product launch, etc... Knowing the goals will help you craft the messages your team needs to use at the event. [Tweet "Set measurable goals - What you are looking to get out of the show? #GovEventsBlog"]

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Speaking from Experience: Exhibitor Tips

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Let's do a show! If only it was that easy. Exhibiting at any event requires a good bit of planning and forethought. Of course, you need to focus on the message you'll be delivering, develop a booth and collateral that delivers that message, and possibly even create new demos (we'll have a post on that later), but there are plenty of other details that you need to pay attention to in order to make the show a success. We wanted to share some tactical tips we've learned (through success and failure) that will help you and your team get the most out of exhibiting.

  • Mark your calendar to take advantage of early bird pricing for exhibitor materials and services. It can save you some big money. Ship or bring other supplies like trash cans, power strips, and extension cords with your booth rather than renting them from the show vendor.

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